An internationalization project based on Crowdtesting
The case of Trustly, international leader in Online Banking and e-Payments.
“Crowdtesting allowed us to go beyond our own ideas of how to improve the logo at the checkout stage by directly involving the end users.”
Alberto Russo, Senior Business Marketing Manager, Trustly
TRUSTLY – ONLINE BANKING AND E-PAYMENTS LEADER
Trustly is the leader in online banking and e-payments that was founded in Stockholm 10 years ago and has quickly established itself in the European market by opening offices in the UK, Malta, Spain, Finland and Germany.
Trustly's mission is to spread a digital culture also within the banking world, offering an immediate service that allows users to make payments directly from their online banking account in an easy, secure and fast way, throughout Europe.
The payment method offered by Trustly is extremely well known in the Nordic countries, where the banking system is very advanced, especially from the point of view of authentication, so the biggest challenge is to spread the product in European countries where the use of credit cards is still the predominant method.
In addition, the company planned an internationalization strategy in Germany and needed to understand whether, in a market where the brand is not well known, it made sense to include a payoff under the logo to describe the service and make it more obvious to the consumer at the checkout stage.
THE SOLUTION: A/B CROWD TESTING WITH REAL USERS IN SWEDEN AND GERMANY
The Crowdtesting project carried out for Trustly aimed to collect qualitative feedback about:
- The Trustly features preferred by users, starting with the conversion drivers of the concepts made explicit by the customer himself, such as 'speed of execution' and 'ease of use';
- The payoff that best describes the service in the various languages under analysis;
- A Competitor Analysis compared to other digital payment methods on the market.