In this article, we'll see how or client Costa Crociere has managed to increase its conversion rate by 25% on its e-commerce.
Bugs and usability frictions are a significative cause of economic losses for e-commerce, which end up losing hundreds orders every day. In this article, we'll see how or client Costa Crociere has managed to increase its conversion rate by 25% on its e-commerce by implementing crowd-based functional and UX testing.
Costa Crociere, aiming at increasing its ecommerce's conversion rate, turned to UNGUESS (formerly known as AppQuality) to optimize the booking funnel on its website and improve the Digital User Experience for its end-users.
The project has been carried out between December 2019 and January 2020. It included both Bug Hunting and UX Testing on five countries. The result? +25% on Conversion Rate,
How did we make it? Find out more by downloading the case study!
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