Press Release

Diego Devalle joins UNGUESS Board of Directors

UNGUESS (ex AppQuality) has announced that Diego Devalle, Chief Product Development Officer at Guidewire, will join its Board of Directors.

Milan, March 24, 2021 - AppQuality (evolved in UNGUESS in Jan 2022, ed), the platform – in the portfolio of P101 – that allows to create effective user-centred digital solutions leveraging the power of the crowd, has announced today that Diego Devalle will join the Board of Directors.

Diego Devalle is Chief Product Development Officer of Guidewire, a NASDAQ-Listed software provider of platforms for insurer carriers worldwide, based in San Francisco. Diego has held a number of technology and product executive positions in the Bay Area, India and Europe. As VP and SVP of software and product development at different software providers like SAP Labs he led many international development teams. Diego started his career in Italy, followed his passion for technology and co-founded Italy’s first on-line community,, where he pioneered digital marketing and ecommerce before moving to the Netherlands to join Baan and starting his career in Enterprise Software.

The appointment provides strategic tech support, allows AppQuality (UNGUESS from Jan 2022) to get in touch with the Silicon Valley ecosystem and to further improve its product offering and go-to-market strategy.

“It’s great to support the AppQuality team and help them to sharpen their competitive edge” stated Diego Devalle. “Companies today seek to create user-centred solutions and increase the quality of their digital services. They look for tools that help them deliver software faster, in a more cost-effective and more efficient way with the possibility to ramp-up or down operations according to their needs. Choosing AppQuality technology can improve their User Experience, integrate feedbacks from testers into their business processes, and create bug-free software easily tapping into a global community of experienced testers. ”

Luca Manara, AppQuality’s CEO, commented: “Today UX drives the digital economy. Companies compete in terms of UX innovation and quality of digital product development, which are critical factors of success. AppQuality and its team are in the vanguard of this, which will be even more significant in the years to come. During the last twelve months, one of my goals as CEO has been bringing exceptional people to AppQuality. It goes without saying that Diego can help us take a step forward especially in product development, technology evolution and Insurance Software industry penetration.”


About AppQuality

AppQuality exists to create effective user-centred digital solutions leveraging the power of the crowd. We integrate crowd technology into the software development processes, both mobile and web, leveraging Exploratory Testing, Beta Testing and User Experience optimization, bringing together a community of professionalized testers, final users and UX researchers.

AppQuality has undergone rapid growth: since 2017, turnover and staff have tripled, market size and product portfolio have seen major expansion, while it has pioneered commercial partnerships with qualified professionals. AppQuality has since become the industry leader in the Italian market, working also to grow internationally. It regularly works with clients such as Allianz, Intesa San Paolo, UnipolSAI, BMW, Dyson, Enel, Pirelli, Vodafone, and many more.

“We imagine a world where digital solutions are seamless for everyone by everyone.”

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