--- title: "From AppQuality to UNGUESS: be smart from the start" description: The startup expands its offer and brings its community at the center of corporate strategies for human-centric solutions image: https://blog.unguess.io/hubfs/appquality-unguess.png --- [![Vai alla homepage di UNGUESS](https://blog.unguess.io/hubfs/Imported%20images/unguess-logo.svg)](https://unguess.io/it) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - 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[Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io) - - - - [CONTACT US](https://unguess.io/it/inizia-ora/) [SIGN UP](https://app.unguess.io/) Press Release # From AppQuality to UNGUESS: be smart from the start The startup expands its offer and brings its community at the center of corporate strategies for human-centric solutions [Newsroom](https://blog.unguess.io/author/newsroom) Jan 24, 2022 --- **The startup expands its offer and brings its community at the center of corporate strategies for human-centric solutions** *With a turnover growth of 100% from 2020 to 2021 and a repositioning culminating in a rebranding, UNGUESS reinforces the goal of supporting companies to be smarter during the decision-making processes through research, analysis, and testing of products and services that involves real users and customers.* Milan, January 24, 2022 - **UNGUESS is born** as an evolution of the innovative startup **AppQuality** which since 2015 has brought customers and end users **from more than 130 countries** to the center of companies’ product strategy. *WATCH: Our live launch event for UNGUESS* **With a turnover that doubled in the last year**, the expansion to foreign markets is among the objectives of 2022 to internationalize the methodology, **involve new users, already active on a global scale**, and expand the pool of expertise thanks to **free courses**. The startup already collaborates with international companies including **Pirelli, De’Longhi Group, Bending Spoons, Enel, Toyota Insurance Services, Decathlon, Prénatal, Milestone**, and many others, but has also created startup-friendly services. Known for having brought crowdtesting to Italy in 2015, today it aims to **eliminate the guesswork from the decision-making processes**, giving companies the ability to intercept the needs of consumers and real users thanks to its worldwide community. As explained by the **CEO, Luca Manara**, the offer is much wider today and is not limited to websites and apps (as the old name suggested). "Over the years the community has also been able to test physical products and even stores, through wearable devices such as smart glasses." The scope of action, which originally was Software Quality and User Experience, today also includes **Market Research, Customer Experience, and Cybersecurity**. "If I had known all this from the start, I would have done things differently" is often the comment of **CEOs, CMOs, CTOs, and IT experts** once they learn the point of view of their end consumers. Faced with complex decisions, sometimes these figures do not have real customers' feedback in their hands, discovering difficult truths only when the project is launched. To continue to offer their end customers a consistent and high-quality customer experience, it becomes necessary to be smart from the start. That means knowing **the real expectations of the consumer** to make a **truly effective product or service, before and after its launch**. "In an increasingly digitalized and fast world, companies need to bring the collective wisdom of their users into their decision-making processes, to accelerate the creation, development, and implementation processes and, at the same time, ensure a human-centric commercial offer", **Antonio Lorenzon, Chief Marketing Officer of UNGUESS explains. ** The company will focus on three elements: its **community of highly vetted real people** (to offer companies objective answers and insightful feedback at any needed time), **technology** (thanks to the flexible and easy-to-use proprietary platform), and **methodology** (scalable across all industries and geographic locations).   [Press Release](https://blog.unguess.io/tag/press-release) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.unguess.io%2Ffrom-appquality-to-unguess-be-smart-from-the-start) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.unguess.io%2Ffrom-appquality-to-unguess-be-smart-from-the-start&text=From+AppQuality+to+UNGUESS%3A+be+smart+from+the+start) [Share via Email](mailto:?subject=From+AppQuality+to+UNGUESS%3A+be+smart+from+the+start&body=https%3A%2F%2Fblog.unguess.io%2Ffrom-appquality-to-unguess-be-smart-from-the-start) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.unguess.io%2Ffrom-appquality-to-unguess-be-smart-from-the-start&title=From+AppQuality+to+UNGUESS%3A+be+smart+from+the+start&summary=The+startup+expands+its+offer+and+brings+its+community+at+the+center+of+corporate+strategies+for+human-centric+solutions) ## Similar posts Cybersecurity ### [8 Lessons from the Latest Cybersecurity Attacks in 2023](https://blog.unguess.io/8-lessons-from-cybersecurity-attacks-in-2023?hsLang=en) As cybercriminals evolve, it's essential for organizations to take necessary measures to improve their security posture. 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