--- title: Be smart from the start | News description: News | Find out how UNGUESS can help you to bring collective wisdom in your decision making processes, fast and at any time needed --- [![Vai alla homepage di UNGUESS](https://blog.unguess.io/hubfs/Imported%20images/unguess-logo.svg)](https://unguess.io/it) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - PRODUCTS BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/unguess-partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:76/#readmore) - [Unguess Challenges](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:74/#readmore) - [White Paper](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:75/#readmore) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - - [PRODUCTS](https://unguess.io/services/) - BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - [CONTACT US](https://unguess.io/it/inizia-ora/) [SIGN UP](https://app.unguess.io/) TOPIC # News #### Subscribe to the Newsletter [SUBSCRIBE](https://content.unguess.io/unguess-newsletter-subscribe-now?hsLang=en) - [ALL](https://blog.unguess.io/all?hsLang=en) - [Mobile and App](https://blog.unguess.io/tag/mobile-and-app?hsLang=en) - [News](https://blog.unguess.io/tag/news) - [Cybersecurity](https://blog.unguess.io/tag/cybersecurity?hsLang=en) - [UX & UI](https://blog.unguess.io/tag/ux-ui?hsLang=en) - [Software Development & Testing](https://blog.unguess.io/tag/software-development-testing?hsLang=en) - [Crowdtesting](https://blog.unguess.io/tag/crowdtesting?hsLang=en) - [Case Study](https://blog.unguess.io/tag/case-study?hsLang=en) - [CX & Insights](https://blog.unguess.io/tag/cx-insights?hsLang=en) - [Press Release](https://blog.unguess.io/tag/press-release?hsLang=en) - [Accessibility](https://blog.unguess.io/tag/accessibility?hsLang=en) - [Click Challenge](https://blog.unguess.io/tag/click-challenge?hsLang=en) - [Chatbot](https://blog.unguess.io/tag/chatbot?hsLang=en) - [White Paper](https://blog.unguess.io/tag/white-paper?hsLang=en) - [eCommerce](https://blog.unguess.io/tag/ecommerce?hsLang=en) - [CRO](https://blog.unguess.io/tag/cro?hsLang=en) - [IoT](https://blog.unguess.io/tag/iot?hsLang=en) - [User Research](https://blog.unguess.io/tag/user-research?hsLang=en) - [AI](https://blog.unguess.io/tag/ai?hsLang=en) - [Blockchain](https://blog.unguess.io/tag/blockchain?hsLang=en) - [Metaverse](https://blog.unguess.io/tag/metaverse?hsLang=en) - [UNGUESS Challenge](https://blog.unguess.io/tag/unguess-challenge?hsLang=en) #### Search the Blog News ### [UNGUESS acquires Testbirds to create the leading European AI-powered platform for digital quality and security](https://blog.unguess.io/en/unguess-acquires-testbirds-to-create-the-new-european-ai-powered-platform-for-digital-product-reliability-and-security?hsLang=en) This is the second operation after the French Ferpection to create a new European centre of excellence in the Digital Quality market, combining AI... [READ MORE](https://blog.unguess.io/en/unguess-acquires-testbirds-to-create-the-new-european-ai-powered-platform-for-digital-product-reliability-and-security?hsLang=en) News ### [STRANGER TRENDS 2026](https://blog.unguess.io/stranger-trends-2026?hsLang=en) Stranger Trends 2026 analyzes UX, Software Quality, and Cybersecurity in complex digital systems. A practical report on what changes next. Free... [READ MORE](https://blog.unguess.io/stranger-trends-2026?hsLang=en) News ### [AI Readiness: how field testing transforms model reliability and brand perception](https://blog.unguess.io/it/ai-readiness-testing-1?hsLang=en) Discover how to test AI models with real users to improve reliability, brand visibility, and strategic performance in the real world. [READ MORE](https://blog.unguess.io/it/ai-readiness-testing-1?hsLang=en) News ### [Black Friday 2025: Italians' expectations and purchasing habits](https://blog.unguess.io/en/black-friday-2025-aspettative-e-abitudini-di-acquisto-degli-italiani-1?hsLang=en) Discover Italian consumer expectations and shopping habits for Black Friday 2025, highlighting key trends and challenges for e-commerce businesses... [READ MORE](https://blog.unguess.io/en/black-friday-2025-aspettative-e-abitudini-di-acquisto-degli-italiani-1?hsLang=en) News ### [UNGUESS strengthens its international footprint by joining forces with Ferpection](https://blog.unguess.io/ferpection-partnership-unguess?hsLang=en) Ferpection, a French company active in User Research since 2014, will join UNGUESS's orbit starting from the first half of 2024, marking the birth of... [READ MORE](https://blog.unguess.io/ferpection-partnership-unguess?hsLang=en) News ### [Black Friday: the most relevant trends in UNGUESS and Scalapay research](https://blog.unguess.io/black-friday-research?hsLang=en) Over 1,500 interviews in Italy, France and Spain to investigate elements such as spending capacity, purchasing intentions, favourite products and... [READ MORE](https://blog.unguess.io/black-friday-research?hsLang=en) News ### [Air traffic chaos: a single glitch sparks meltdown in UK and Europe skies](https://blog.unguess.io/air-traffic-chaos-glitch?hsLang=en) A mysterious glitch in a flight plan triggers a massive air traffic control failure, raising concerns about outdated technology and software quality... [READ MORE](https://blog.unguess.io/air-traffic-chaos-glitch?hsLang=en) News ### [UNGUESS awarded High Performer badge (and two more!) on G2 summer report](https://blog.unguess.io/unguess-g2-badges-awards?hsLang=en) G2 2023 Summer Report has been published, and UNGUESS was awarded Best Performer, Best Support and Relationship, in the Crowd Testing Tools sector [READ MORE](https://blog.unguess.io/unguess-g2-badges-awards?hsLang=en) News ### [UNGUESS completes a funding round of over 10 million euros](https://blog.unguess.io/unguess-funding-round-10-million?hsLang=en) The round, led by Fondo Italiano d'Investimento, will help enhance our leadership in the crowdtesting market in Italy and enter strategic european... [READ MORE](https://blog.unguess.io/unguess-funding-round-10-million?hsLang=en) News ### [News On App Stores, December  2022](https://blog.unguess.io/news-on-app-stores-december-2022?hsLang=en) December 2022: The Latest News on App Stores [READ MORE](https://blog.unguess.io/news-on-app-stores-december-2022?hsLang=en) #### Subscribe to the Newsletter [SUBSCRIBE](https://content.unguess.io/unguess-newsletter-subscribe-now?hsLang=en) #### Search the Blog #### Posts by Category - [ALL](https://blog.unguess.io/all?hsLang=en) - [Mobile and App](https://blog.unguess.io/tag/mobile-and-app?hsLang=en) - [News](https://blog.unguess.io/tag/news) - [Cybersecurity](https://blog.unguess.io/tag/cybersecurity?hsLang=en) - [UX & UI](https://blog.unguess.io/tag/ux-ui?hsLang=en) - [Software Development & Testing](https://blog.unguess.io/tag/software-development-testing?hsLang=en) - [Crowdtesting](https://blog.unguess.io/tag/crowdtesting?hsLang=en) - [Case Study](https://blog.unguess.io/tag/case-study?hsLang=en) - [CX & Insights](https://blog.unguess.io/tag/cx-insights?hsLang=en) - [Press Release](https://blog.unguess.io/tag/press-release?hsLang=en) - [Accessibility](https://blog.unguess.io/tag/accessibility?hsLang=en) - [Click Challenge](https://blog.unguess.io/tag/click-challenge?hsLang=en) - [Chatbot](https://blog.unguess.io/tag/chatbot?hsLang=en) - [White Paper](https://blog.unguess.io/tag/white-paper?hsLang=en) - [eCommerce](https://blog.unguess.io/tag/ecommerce?hsLang=en) - [CRO](https://blog.unguess.io/tag/cro?hsLang=en) - [IoT](https://blog.unguess.io/tag/iot?hsLang=en) - [User Research](https://blog.unguess.io/tag/user-research?hsLang=en) - [AI](https://blog.unguess.io/tag/ai?hsLang=en) - [Blockchain](https://blog.unguess.io/tag/blockchain?hsLang=en) - [Metaverse](https://blog.unguess.io/tag/metaverse?hsLang=en) - [UNGUESS Challenge](https://blog.unguess.io/tag/unguess-challenge?hsLang=en) [1](https://blog.unguess.io/tag/news/page/1?hsLang=en) [2](https://blog.unguess.io/tag/news/page/2?hsLang=en) ... [7](https://blog.unguess.io/tag/news/page/7?hsLang=en) ![unguess-logo-1](https://blog.unguess.io/hubfs/unguess-logo-1.svg) **© 2023 UNGUESS S.r.l.** UNGUESS is a registered trademark of UNGUESS S.r.l.   - [![U2Y - Verified Carbon Footprint](https://blog.unguess.io/hs-fs/hubfs/U2Y%20-%20Verified%20Carbon%20Footprint.png?width=50&height=50&name=U2Y%20-%20Verified%20Carbon%20Footprint.png)](https://app.u2y.io/brands/314) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004379/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Europe Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004391/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in EMEA Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004447/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) #### SERVICES - [AI Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) #### SHOWCASE - [Blog](https://blog.unguess.io?hsLang=en) - [Our Crowd](https://unguess.io/our-crowd/) - [Tryber.me](https://tryber.me/) - [Integrations](https://unguess.io/integrations/) - [Partners](https://unguess.io/partners/) #### COMPANY [Work with us](https://unguess.io/life-at-unguess/#job-positions) [Get in touch](https://unguess.io/get-started/) **General inquires:** [info@unguess.io](mailto:info@unguess.io)   [Privacy Policy](https://unguess.io/privacy-policy/)  | [ESG Policy](https://unguess.io/esg-policy/)  | [Personal Data Processing Notice: Customers and Suppliers](https://unguess.io/personal-data-processing-notice-customers-and-suppliers/) | [Model 231](https://unguess.io/model-231/) | [Ethical Code](https://unguess.io/ethical-code/) | [Cookies Settings](https://www.iubenda.com/privacy-policy/833252/full-legal)  |  [Terms & Conditions](https://unguess.io/terms-and-conditions/) UNGUESS S.r.l. – VAT 01603290196   © 2022 Kalungi, Inc. - All Rights Reserved. [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)