During the Launch Event, on January 24th, we interviewed Filippo Fusaro, eCommerce Project Manager at De'Longhi.
Filippo explains the importance of the fresh-eyes effect and real insights in UX through his experience of working with UNGUESS for the User Acceptance Test phase of De'Longhi's eCommerce.
We collaborated in the UAT phase of the eCommerce project with the aim of testing the user experience before the go-live. UNGUESS's crowd tested the real customer until the delivery of the product at home, detecting the barriers along the way. Watch the interview or read the script below.
Federico Malvezzi: Hi Filippo, as eCommerce Project Manager in De’Longhi, I would like to understand your perspective on the importance of having the fresh-eyes effect and real insights in UX?
Filippo Fusaro: Hi Federico, thanks for the question! In a very short amount of time, UNGUESS has delivered high-quality insights and effective solutions that would have required the effort of many internal resources. We collaborated in the UAT phase of our eCommerce project with the aim of testing the user experience before going live. This was amazing because in addition to the typical desktop and mobile user interface testing, we tested the real customer journey until the delivery of the product at home. The additional value of working with UNGUESS is the extreme optimization in terms of time and the capability of mirroring a potential real customer journey. Detecting the barriers in the journey is key for the customer experience and to bring the eCommerce platform to a higher level.
Find out more about the work with De'Longhi here.