--- title: "Decathlon: 3 days to optimise the online shopping experience" description: Decathlon has requested our involvement in an attempt to optimise the shopping experience on its e-commerce website in 3 days involving our crowd. image: https://blog.unguess.io/hubfs/Group%204342-2.png --- [![Vai alla homepage di UNGUESS](https://blog.unguess.io/hubfs/Imported%20images/unguess-logo.svg)](https://unguess.io/it) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - PRODUCTS BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/unguess-partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:76/#readmore) - [Unguess Challenges](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:74/#readmore) - [White Paper](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:75/#readmore) - [BLOG](https://blog.unguess.io) - - - - - [PRODUCTS](https://unguess.io/services/) - BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io) - - - - [CONTACT US](https://unguess.io/it/inizia-ora/) [SIGN UP](https://app.unguess.io/) Case Study # Decathlon: 3 days to optimise the online shopping experience Decathlon has requested our involvement in an attempt to optimise the shopping experience on its e-commerce website in 3 days involving our crowd. [Newsroom](https://blog.unguess.io/author/newsroom) Nov 17, 2021 --- > *"The collaboration with UNGUESS allowed us to observe Decathlon.it through a new **external, concrete and vertical point of view**. > > The insights generated gave rise to **new priorities** within the continuous optimisation process."* > ***Gabriele Motta*** > > *UX Leader @ Decathlon* ## Context Decathlon is the **world's leading sporting goods retail chain**, with more than 1500 physical stores in more than 50 countries. In 2020, the French brand saw **double-digit growth in its online sales**, up from 8% the previous year to 19%. Decathlon's e-commerce strategy is constantly evolving, so much so that this summer, the company invited distributors, retailers and brands from some of the segments it covers to sell their products through its platform. In this phase of expansion and strategic focus on e-commerce, Decathlon turned to UNGUESS (the former AppQuality) to make its users' online experience smooth and memorable. The effects of the pandemic brought more traffic to the site, but it continued to be tested only internally on the basis of feelings and experiences. In this way, however, **the Decathlon team lacked the external, objective opinion of those who use e-commerce as end users**. This approach, provided by UNGUESS, allows reliable insights to be derived and translated into practical and *actionable* actions regarding the structure of the online store.   ## Test objectives Decathlon has requested our involvement in an attempt to **optimise the shopping experience on its e-commerce website**. In particular, the work of the UNGUESS team and the community was focused on: - understanding how the experience of browsing the catalogue on the "www.decathlon.it" website is perceived by the real user; - understanding whether the navigation and information are clear enough to allow the user to find what they are looking for and to place the desired products in their shopping cart. ## Results **Spoiler: +14% conversion rate** on the account creation page. Download the Case Study to find out **how we achieved this result in 3 days** on Decathlon ecommerce **⬇️** [![New call-to-action](https://no-cache.hubspot.com/cta/default/6087279/e7136d97-9f90-4243-b9b8-ba9fe6a4ae5a.png)](https://cta-redirect.hubspot.com/cta/redirect/6087279/e7136d97-9f90-4243-b9b8-ba9fe6a4ae5a) [Case Study](https://blog.unguess.io/tag/case-study) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.unguess.io%2Fen%2Fdecathlon-3-days-to-optimise-shopping-experience) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.unguess.io%2Fen%2Fdecathlon-3-days-to-optimise-shopping-experience&text=Decathlon%3A+3+days+to+optimise+the+online+shopping+experience) [Share via Email](mailto:?subject=Decathlon%3A+3+days+to+optimise+the+online+shopping+experience&body=https%3A%2F%2Fblog.unguess.io%2Fen%2Fdecathlon-3-days-to-optimise-shopping-experience) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.unguess.io%2Fen%2Fdecathlon-3-days-to-optimise-shopping-experience&title=Decathlon%3A+3+days+to+optimise+the+online+shopping+experience&summary=Decathlon+has+requested+our+involvement+in+an+attempt+to%C2%A0optimise+the+shopping+experience+on+its+e-commerce+website+in+3+days+involving+our+crowd.) ## Similar posts Case Study ### [The strenght of the UNGUESS Community: understanding their opportunities and secrets](https://blog.unguess.io/en/tryber-community?hsLang=en) The structure of the internal Community is still growing. 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