How Important is Cross-Cultural Design to Improve the UX of a Website?

Companies' audiences vary based on age, gender, race and more. Cross-Cultural design is compulsory for online business in the digital era

Customer satisfaction is one of the prime factors to mark a long-term success in any business. Understanding customer preferences enables companies to cater to their unique and customized needs. Every dollar spent on offering a better user experience on a website can generate multifold returns. And this is enough to stress the importance of delivering a pleasant client experience.

However, to offer viewers a pleasant experience on their website, businesses need to understand their likes and tastes. The potential audiences for corporations vary based on age, gender, race, geographic location, income group, and more. Among these elements, culture is a superior aspect that merits your consideration.

In this article, we will share the significance of using cross-culture design to impress the customers. We will share the benefits businesses can enjoy by testing websites using localization tests. In addition, we will also discuss four factors to remember when determining the best group for testing cross-culture designs.


How to Improve the UX using Localization Tests?

When discussing cross-culture design, localization tests play a vital role. However, what does the term mean, and how can this process assist businesses in building a user-friendly and impressive website? 

Localization tests refer to a testing technique generally adapted for software, app, website or any other digital products. Through the test, companies can determine the accuracy, functionality, suitability, and relevancy based on a particular location, culture, and demographic. The procedure reviews whether or not the element under examination meets the personalized expectations. 

Here are the top advantages businesses can enjoy using localization testing for their app or website:

  • Localization testing helps identify errors in translation, interpretation, and adaptation of the new language and vocabulary.

  • It ensures an accurate data representation considering vital aspects like the audience's culture, ethnicity, nationality, etc.

  • These tests enable the organization to learn about what the people want from your website, allowing you to fulfil those expectations.

  • Localization tests help to identify and rectify offensive, insensitive, or culturally inappropriate content on the website.

  • Creating a culturally-aware interface helps businesses to earn their audience's trust and develop a lasting bond with them.


Testing Cross-Cultural Design: The Importance of Using the Right Crowd

After realizing the importance of localization testing in designing great websites, it is imperative to comprehend the use of appropriate crowdtesting. Testing a website with the right crowd can be life changing. Here are four factors that people should remember when using an ideal test audience for websites:

Give preference to a diverse crowd with eccentric tastes:

When choosing the ideal crowd for a cross-culture design test, opt for a diverse group (still in the range of your buyer  persona). It is essential to include people of different ages, gender, occupation, income group, and time zone for comprehensive and inclusive results. 

Be conscious of the cultural norms and standards:

Learn about the cultural values, traditions, and practices of the company's target audience. Being mindful of this information will enable businesses to design an engaging, alluring, and trustworthy website. 

For example, McDonald’s websites for different countries are designed in different ways to match the culture and taste of the location. This strategy helps McDonald’s to provide a unique and native experience to the customers. Read more about the Mc Donald’s case.

Use a consistent audience for all localized testing:

Using a consistent crowd for the entire testing process will allow businesses to collect a uniform opinion. It offers you more reliable data, helping you modify the company’s website for better UX. 

Don't ignore quantitative research or analytical data:

Analytical data like preferred devices, layouts, or audience location are vital during cross-culture design testing. They will help businesses to learn their user preferences and deliver a suitable solution. 



We hope that reading this article helped you understand the importance of availing of customized UX tests and surveys. It helps you and your businesses understand audience behaviour and offer valuable insights into their likes and preferences based on their culture, nationality, ethnicity, etc. Using the right crowd can allow online corporations to collect crucial data to attract their target customers, boost revenue and build a reliable brand reputation.


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