The reductive use of the NPS as a statistical measure of company advocacy won’t bring much value. That’s why the creator of the NPS introduced a new...
An understanding of the risks related to the cyber system is mandatory for organizations. Find out some best practices to enhance online security and...
A/B testing is a life saver for organizations. The testing process comprises critical aspects failing to those can lead to a loss of time and...
Software AI chatbots are one of fast-growing interactive platforms for companies. But how can you test them to ensure the highest quality?
UNGUESS has involved its global community in the evaluation of the websites of six Swiss banks: Migros, UBS, Credit Suisse, neon, PostFinance,...
Markets are undergoing rapid transformations placing companies in a state of hyper-competitivity. A client-centric approach is no longer sufficient.
Rino is a 31-year-old from Catania who has been a fan of aircraft since he was a child and grew up wanting to become a pilot. But Covid got in the...