During the Launch Event, on January 24th, we interviewed Cristian Vaghi, Head of Customer Experience & Journey Design at Sky.
Cristian gives his perspective on the convergence between User Experience and Customer Experience. Based on his experience, Cristian explains that UNGUESS is helping his team both with an easy-to-use technology and with a top quality crowd to identify real deep insights in a fast and reliable way, and to leverage UNGUESS's experience in UX optimization in order to stimulate adoption and use of the MySky app.
Find out more about the services we offered to improve the quality of MySky app: CX and Customer Insights and UNGUESS Lab.
Luca Manara, CEO & Founder at UNGUESS: Hi Christian, as Head of Customer Experience & Journey Design in SKY, I would like to have your perspective on the convergence between User Experience and Customer Experience.
Cristian Vaghi, Head of CX and Journey Design: Today, UX, digitalital optimisation and, more in general, digital tools are not only central for a fulfilling digital experience but they are more and more fundamental in the direction of a continuous improvement of the overall customer experience. In this direction UX and CX and more and more intercorrelated. UX is becoming part of CX and vice versa.
Based on my experience with you and your team, UNGUESS has helped us both with an easy to use technology and with a top quality crowd to identify real deep insights in a fast and reliable way and to leverage your experience in UX optimization to bring value in the digitalization of our CX ecosystem.